…Unit (at management events)
– transparent information on Internal Audit Unit (in the intranet)
– informing employees of the audited organizational unit…
…cept, the systematic preparation for management tasks transparently and where pos-
sible to support these with examples.
It also makes sense to show…
…sense (the audit is per-
formed by IA on behalf of top management), the audit is in a supply-oligopoly posi-
tion because the Court of Auditors to some…
…organization.
3.3 Market Management Task
Based on the marketing definition of Kotler, the marketing management tasks in-
clude the targeted selection…
…, information) and the distribution channel (reporting processes, information
media, etc.).
The marketing management task can therefore be defined for the…
…:
Audit Advice Information
Internal customers
Top management
level
Customer and report
addressee
Overall view of the
organization
(Audit…
…concerning
risk management
systems,
internal control
systems
condensed view of
systems and their
potential;
audit system
Co
n
te
n
t o
f i
n…
…, contribution
towards the organization
being fit for the future
Improvement po-
tential concerning
corporate risk
management,
corporate govern-
ance…
….
– Internal Audit Unit’s technical knowledge covers the whole area of the audit
universe.
– IA is oriented towards the strategy of management, adds…
…employees (“tour”, ca. every 3 years)
o Information via external Quality Assessments (ca. every 4 to 5 years)
o Change in the top management level
o…
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