…. Votaw: „The term [Corporate Social Responsibility; NL] is a
brilliant one; it means something, but not always the same thing, to everybo-
dy.“ (1973, S…
…. Sethi:
„The phrase corporate social responsibility has been used in so many dif-
ferent contexts that it has lost all meaning.“ (1975, S. 58; H.i.O.) Die…
…,
Pajunen 2006, Post/Preston/Sachs 2002, Wheeler/Colbert/ Freeman 2003, Whee-
ler/Sillanpää 1997.
55 „This possibility arises because it is the stakeholders…
…assessment of those merits without a reasonably clear idea of
what it is to be a stakeholder in a business; that is to say, a reasonably clear
idea of what…
…affect the
direction of the firm. Hence, ‚legitimacy’ can be understood in a managerial sense
implying that it is ‚legitimate to spend time and…
…can be understood in a
managerial sense implying that it is ‚legitimate to spend time and resources’ on stake-
holders, regardless of the…
…equate it [Corporate Social Responsi-
bility; NL] with ‚charitable contributions’.“ (Votaw 1973, S. 11)89 Gemäß der
Interpretation von…
…stakeholder environment.“ (Bram-
mer/Millington 2006, S. 8)
117 „[T]he primary characteristic of modern corporate philanthropy is that it is intended to…
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