…published. 2 It contains in its
79 pages a comparison of the main topics of the trilogue participants’
proposals that have been drafted in the past months and…
…Nonetheless, it is quite challenging to forecast the economic value of
data. Moreover, it does not matter if you call it “big data” or “smart
data”, “business…
…experts, it is the key to success. This
is an undeniable fact that even the German federal government recently
admitted, in stating: “A (often long-term…
…insurance company, it is helpful if an
advertiser can ensure that the banner will only be displayed to car
owners in a special area (so-called “targeting”)…
…compared to those arising from credit card, social
network or health profiles. Consequently, it seems obvious that advertisement
data profiles cannot…
…generally be treated like any other
personal data profile. Thus, it is misleading to determine profiling as
generally being an intrusive means of data…
…processing. As Recital 24 of
the Council’s proposal has already pointed out, 11 only “when” an identifier
is combined with other information can it be used to…
…create profiles
of a user and identify them. It is neither the identifier nor a profile or
the possibility to identify someone using an identifier that…
…endangers
customers; rather, it is the purpose of data combination and the use of
this combination that could have a significantly negative effect on an…
…. It sets
forth that consumers must have a right not to be subject to “profiling,
which produces legal effects concerning him or her or significantly…
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